Parimatch, the online betting and casino website have launched their new advertising campaign with the betting platform being the official sponsor of Chelsea FC over the next three years. Part of their sponsorship of the club was to be able to use the teams brand, image and players over an array of digital and television advertising campaigns and today saw the launch of that. The advert will see players Marcos Alonso, César Azpilicueta and Thiago Silva being a part of an Arthurian legend inspired advert with them being "the chosen ones" to release this time a football from the stone.
The current champions of Europe will be all to familiar with a similar phrase "the special one" with former manager Jose Mourinho famously describing himself as it during his time with the club. Guy Laurence, Chelsea FC CEO said "When we signed our partnership with Parimatch earlier this season, we promised that our activity together would be bold and innovative" and this advert, which we have included below will begin to roll out across Europe from today strives to be exactly that. If you haven't already you can sign up to Parimatch by clicking here and be awarded £70 worth of free bets and spins upon wagering £10. Terms and conditions apply and as always please gamble responsibly.